Titanium Dioxide Selection Guide: Common Misconceptions in Coatings Applications
Misconception 1 “The higher the whiteness of titanium dioxide, the better the quality.” Reality: Whiteness matters, but it is not the only criterion. ✔️Overemphasizing a single whiteness index does not always lead to the best application performance. In certain scenarios, excessively high whiteness may even result in lower perceived hiding power due to contrast issues […]































